Danny WilliSt John s Ice Caps amSt John s Ice Caps s, president and leader govt officer, today introduced that the brand new AHL franchise in Newfoundland and Labrador may be known as the St. John’s IceCaps.
Williams become joined by using Glenn Stanford, AHL governor and leader operating officer of the crew, at Mile One Centre, in which they also unveiled the crew logo.
“I am so thrilled to offer the St. John’s IceCaps and our new emblem to fanatics, as we begin a new technology of expert hockey inside the province,” stated Williams. “The IceCaps is a name that I am confident hockey enthusiasts will guide because it captures both our wealthy hockey history with a reference to the Caps, whilst at the identical time capturing a herbal detail St John s Ice Caps this is iconic for the province, ice. We wanted to ensure that, even though the group is based totally in our capital city, the province as an entire can become aware of with it and include it as their very own.”
The logo consists of “IceCaps” over rugged mountains. The mountains are capped with ice this is an illustrative map of Newfoundland and Labrador. The colorations are St John s Ice Caps reflective of those used in the emblem of the parent group, the Winnipeg Jets.
Known for its difficult but resilient northern weather, Newfoundland and Labrador has robust ties to ice in many bureaucracy. From the enduring majestic iceberg, which attracts masses of thousands of tourists a year, to ocean exploration and ice capped landscapes, the St John s Ice Caps affiliation of the phrase to a game that is performed on an ice surface become a natural suit in naming the crew. “Caps” no longer most effective flawlessly enhances the call inside the St John s Ice Caps literal translation of an icecap, it is also pays St John s Ice Caps tribute to the St. John’s Caps, a Newfoundland Amateur Hockey Association team which performed inside the former provincial senior hockey league.
“The splendor of the ice-capped mountains, the outline of Newfoundland and Labrador displayed prominently and the jagged appearance of the mountains themselves are all indicative of the robust St John s Ice Caps nature of our province,” said Stanford. “We additionally expect it to be a staple of our team: hard-operating, tough and rock stable.”
Williams said it was essential to him to make sure the province became represented properly within the new name and emblem, as it will be a advertising and marketing tool for Newfoundland and Labrador in 29 other towns at some point of the league.
“From Houston to Abbotsford, B.C., to Chicago and Milwaukee, this name and photo will market not just our team, however additionally our province,” added Williams. “In every component of my lifestyles from business to politics to hockey, I have constantly made each attempt to sell this awesome province to the world, as a unique and attractive area. In this name and with this emblem, we have captured the essence of what it’s far to be a province inside the middle of the St John s Ice Caps North Atlantic. We have constructed on our strengths and our herbal property, and created a crew call so as to all over again positioned this province on the map.”
Stanford said with 20 years experience inside the St John s Ice Caps AHL, he is excited to introduce to call and brand to the league in which logo is so critical.
“It is critical to have a call and emblem that lovers at domestic can embody and lovers on the road will don’t forget,” said Stanford. “This call and brand does each. The St. John’s IceCaps may be a memorable and easily identifiable team within the league, and I am excited to start promoting it both right here at domestic and overseas.”
Williams additionally introduced that the group’s home opener could be played on Oct. 14 at Mile One Centre.
In addition to the call and logo announcement, the IceCaps announced four new individuals of the membership’s workforce because it prepares for the 2011-12 season.
Don Power joins the IceCaps because the communications director, Brian Rogers will be the broadcaster, Alain Chabbert is the crew’s athletic therapist and Ian Cox is the crew’s equipment supervisor.